eddie l mays iii folio resume linked in contact
Xbox  2007 - Current
       
Xbox.com  

Led brainstorms focused on elegantly converging websites for Xbox, Zune, and GFW in 2011. Conceptualized and Developed a unified design model for Game playing, music and video experiences across Xbox.com and Bing for 2011. Led Design team to conceptualize, iterate and deliver experiences Optimized for Mobile and Touch. Initiated and drove the creation of a living scalable framework and design for Style Guide.

Contributions: Design Lead, Senior Interaction Design; Senior Visual Design; Prototyping.

Awards: Love It Award - 2012

Key Deliverables

  • Xbox.com Redesign
  • Web Gaming
  • Mobile Experiences
  •  
      Kinect for Xbox 360    

    Key driver in defining and developing the software interaction model and visual design for the Kinect Hub, Kinect Guide. Made sure the model was clear, solid, consistent and effectively comunicated the interactivity and functionality of the console UI. No wires, No controller, just use gesture and voice to engage the system. Cool!

    Contributions: Senior Interaction Design; Senior Visual Design; Prototyping.

    Patents: Pending...

    Key Deliverables

  • Kinect Hub
  • Kinect Guide
  • Kinect ID
  •  
      Xbox 360 & Xbox Live    

    Contribute towards the short and long term strategic vision for Xbox. Propose and deliver simple yet compelling visual and interaction design solutions while deeply understanding user behavior and complex technical consideration for Xbox hardware and software. Collaborate closely with program management and development teams in proposing innovations in this dynamic space.

    Contributions: Senior UX Designer; Interaction Design; Visual Design; Prototyping

    Patents: +12 individual and team patents submitted

    Key Deliverables

  • Netflix Parties
  • NXE
  • Xbox 360 Console
  • Xbox Live UX
  •    
    Windows Live  2005 - 2007
           
    Windows Live Mail Web & Desktop  
    Staffed, developed and lead a high performing multi-disciplinary team of Designers, Usability Engineers and UI Text Writers to deliver the next generation of Mail, Calendar and Contacts experiences for Windows Live Web and Desktop Applications. Also responsible for driving  and maintaining  a consistent user experience across both Web and Client.

    Contributions: User Experience Lead
    Key Deliverables

  • Mail UX
  • Contacts UX
  • Calendar UX
  • Mail Client UX
  •    
    Microsoft Network(MSN)  2001 - 2005
           
    MSN Toolbar Suite  
    Developed engaging, strategic, and thoughtful solutions that spanned from initial design concept to final implementation and accounted for schedule, usability, and growth. These solutions also met revenue and customer satisfaction goals.

    Contributions - Design Lead; Interaction Design; Visual Design; Icon creation; Wire framing; Prototyping; Product Specs, Animations, Storyboarding

    Patents: 310259.01
    Key Deliverables

  • Desktop Search
  • MSN IE Toolbars
  • Deskbar
  • Office Bar
  • Website
  • Tour
  •  
      MSN Search Releases    
    Thinking innovatively and working closely with Program Managers, Development, Planning, User Assistance, Marketing,  and Usability teams on a daily basis to create all necessary design elements. I influenced the visual direction of Search on every level and consistently worked hard to improve user engagement, brand, structure, flow, and consistency across Search features.

    Contributions - Design Lead;  Interaction Design; Visual Design; Storyboarding; Icon creation; Prototyping; Production

     Patents: 306418.01, 306412.01, 306871.01, 310640.01
    Key Deliverables

  • Inline Answers
  • Clarity in Advertising
  • Multiple Views
  • NewsBot
  • Categorization
  •  
      MSN9 Parental Controls    
    I stepped up and took over the design responsibilities mid-cycle for Parental Controls and quickly familiarized myself with the some of the challenges of the product. I sat down with PM's from MSN 10 and discussed and brainstormed ideas for upcoming features. By doing these things I was able to have a positive impact on the product.

    Contributions - Interaction Design; Visual Design; Icon creation; Product Specs

    Key Deliverables

  • Over the Shoulder
  • Timer
  • Menu and Nav
  •  

    Microsoft Design Day    
    I developed several interactive kiosks by working  with other designers to gather, organize, and set up templates to showcase thumbnails and screen shots. In addition to creating the screens and creating the flash media, I cut out monitor signs, uploaded kiosks on machines, and manned the booths.

    Contributions - Interaction Design; Visual Design; Production
      Key Deliverables

  • Flash Media Kiosks
  • Signage
  •  
      MSN Premier / Habanaro    
    On this project I brought creative energy to the table  and helped the team think out of the box. I was able to handle criticism through various iterations and moved forward coming up with good alternative solutions. Unfortunately the business case had issues and the project did not get the green light from upper management. Some of the work was leveraged as a creative resource for a preliminary version of MY MSN

    Contributions - Interaction Design; Visual Design; Prototyping
    Key Deliverables

  • Website Compilations
  •  
      Network User Experience Templates    
    I was involved deeply in developing Network UX templates for the Info Pane. On this particular project I had to be proactive and think systematically on a larger scale.

    Contributions - Design Lead; Interaction Design; Visual Design; Production
    Key Deliverables

  • Network Templates
  • Compilations
  •  

     
      MSN Maps    
    The MapPoint Product Team needed design help creating an online presence that was in synch with the box product.

    Contributions -  Design Lead; Interaction Design; Visual Design; Icon creation; Production
    Key Deliverables

  • Website
  •  
      MSN Kidz Experience    
    Leveraging work I had done on Customizable Flash modules, I drove the design of main module on the Kidz Website. Richard Bray (MSN GM)  showed the Kidz homepage at a Microsoft company meeting and used it as an example of some of the cool stuff that was being launched for MSN8.

    Contributions: Storyboarding; Interaction Design; Visual Design; Prototyping; Production
    Key Deliverables

  • Conceptual Designs
  • Customizable Flash components
  • Interactive navigation
  •  
      Network FLIPS    
      I was a key player in an effort to create richer more engaging media on MSN. I used Flash and leveraged a 3rd party application ( MetaStories) to create rich media templates that content editors could easily manage and update. I evangelized and worked with my peers to establish a quality bar for this process across the network.

    Contributions: Interaction Design; Visual Design; Prototyping; Production

      Key Deliverables

  • Customizable Flash
    modules
  • Interactive navigation
  •  

      MSN Entertainment    
      Worked vigorously to create a vision for EV3. I was pulled into key presentations with VP's to explain design strategy and processes for implementation. Some of the ideas and methods that were introduced here led to process for creating the Network FLIP (Flash Info Pane).

    Contributions: Design Lead; Storyboarding; Interaction Design; Visual Design; Prototyping; Production

      Key Deliverables

  • Customizable Flash components
  • Interactive navigation

  •   MSN Highspeed    
    Drove visual experience for MSN High-Speed across the network I gave creative support to the High-Speed team. I oversaw and maintained a high quality of design and gave advice on how to improve the user experience in relation to business and technical goals. I pushed strongly for an improved design that focused more on user-centered goals and a strategy that included the MSN network as a whole.

    Contributions - Design Lead; Interaction Design; Visual Design; Prototyping; Production
      Key Deliverables

  • Website
  • Brand
  • Print Materials
  •  
      MSN Channel Releases    
    I designed, and produced all visual elements for several MSN channels. I also took ownership of several other Channels and improved on the design already established. My designs often received positive comments from producers, designers, and development.

    Contributions: Design Lead; Storyboarding; Interaction Design; Visual Design; Prototyping; Production

    Key Deliverables

  • Astrology
  • Careers
  • Tickets
  • Tech and Gadgets
  • and more..
  •    
    Microsoft Vizact  1999 - 2000
           
    Microsoft Vizact Product  
    Managed contractors. Created several product demonstrations that tested the stability and performance of the application. Almost all demos were authored under very tight deadlines.

    Contributions: Design Lead; Storyboarding; Interaction Design; Visual Design; Prototyping; Production
    Key Deliverables

  • Wizard Templates
  • Media Gallery
  •  
      Vizact Identity    
    I collaborated with design agencies to resolve identity problems and followed though on implementation. Created iterations of chosen direction, and presented revised designs while also giving direction to other designer on their designs.

    Contributions: Design Lead; Storyboarding; Interaction Design; Visual Design; Prototyping; Production

    Key Deliverables

  • Website
  • Packaging
  • Product Icon
  • Product Naming
  •  
      Vizact Marketing    
    Made decisions on what content to use from the product, what angles to shoot the content at, and what cuts to use from master tapes. This was my first try at giving visual direction to video. I even had a cameo. Went outside the scope of my responsibilities by working with development on installation and writing preliminary HTML code.

    Contributions: Design Lead; Storyboarding; Interaction Design; Visual Design; Production
    Key Deliverables

  • Video
  • Preview CD
  •  
    Microsoft Backoffice  1998
           
    Backoffice Wizard 97 Style  
    Completely re-designed Wizard style. Collaborated with developers to fix code. Implemented production process for creating Wizards.

    Contributions: Art Direction; Visual Design; Icon creation; Production

    Key Deliverables

  • Wizard Guidelines
  • Visual Guidelines
  •  
      Window 2000 Server Brand    
    Established look and feel. Worked with writer to develop content. Wrote preliminary HTML code (including some java script). Designed entire UI using only 16 colors.

    Contributions: Art Direction; Interaction Design; Visual Design; Icon Creation; Production

    Key Deliverables

  • Console UI
  •  
      BackOffice Internal Website    
    Designed layout and navigation. Mentored a less experienced designer on working with development.

    Contributions: Art Direction; Interaction Design; Visual Design;

      Key Deliverables

  • Internal Website
  •  
    Microsoft Network (MSN)  1996 - 1998
           
    U2 Popmart  
    I played a key role in designing interactive animations for the online presence of U2 album release.  I designed and directed the tour map and pop match game, which got excellent reviews.

    Contributions: Lead Designer; Storyboarding; Interaction Design; Visual Design; Production
    Key Deliverables

  • Pop Match
  • If the shoe fits
  • U2 Tour Map
  •  
      MSN 2.0 Promo Animations    
    Back when Flash was called Future Splash I created several cutting edge animations that raised the bar across the network.

    Contributions: Visual Design; Production

    Key Deliverables

  • Rifff Animation
  • Cannes Animation
  • Channels 5 Animation
  •  
      Grammy's Onsite    
    This was a design done for NARAS which was intended to be hosted by MSN. The screens shots I have presented were used for the prototype.

    Contributions: Visual Design

    Key Deliverables

  • Prototypes
  •  
      My Personal Tutor    
    The first educational software designed to give your child individual instruction when and where they need it most.
    Ages 3 - 7

    Contributions: Interaction Design; Visual Design;

    Key Deliverables

  • Prototypes
  •  
     
      IMG Technology    
      Internal site design for a tools group within Microsoft. They said, "give us cool graphics!". I did, and slipped in a strong concept with some functionality.

    Contributions: Interaction Design; Visual Design;

      Key Deliverables

  • Website
  •  

      Shark Bytes    
      A MSN site showcasing Jean-Michel Cousteau on a six week expedition in the Florida Keys. One of many features in this site was the live underwater video and audio.

    Contributions:  Visual Design

      Key Deliverables

  • Prototypes
  •  

      IMP-3D    
    A site created for a ambitious internal Microsoft group. The site showcased the teams usage of Motion Capture and Soft Image.

    Contributions: Interaction Design; Visual Design

      Key Deliverables

  • Website
  •  
     
      MSN Specialty Shop    
    Site design for a show on Microsoft Network called the Specialty Shop. A navigational element for MSN's automotive channel "Specialty Shop".

    Contributions: Interaction Design; Visual Design

    Key Deliverables

  • Website
  •  
     
      World Series MSNBC    
    Contributions: Visual Design; Production Key Deliverables

  • Sport Module Art
  •